Employers have indicated ‘…the biggest interview “no-no” is a lack of knowledge about the company.’ One of the most important tasks in any job search is to learn as much as possible about industry information and the organizations within those industries.
Attending a career expo or going into an interview with knowledge of the company conveys a sincere interest to the employer. The gathered information will also help during decision-making process.
Some of the details the research might include:
- History of the organization
- Organizational culture
- Products and services
- Earnings and market share
- Late-breaking news