Monitor your online identity! If you want to know what others are finding out about you, Google yourself routinely – for job seekers, at least once a week. An easy and efficient way to keep an eye on this al-important identity is to set up a Google alert to be notified whenever your name appears online. If you find digital dirt (negative things) about yourself, you should work very hard to move those Google results to page 3, at least. You can write blog posts, participate on LinkedIn and other social media sites, join online groups, and otherwise increase your digital footprint to populate your Google searches with favorable information.
Info courtesy of Career Thought Leaders